Tuesday, 2 October 2012

Claud Butler vs. Judith Butler


The other day, I entered a well-known chain bike shop, and speculatively asked about buying a new bike. 

My bike is a Frankenstein’s assemblage of long-forgotten mutant parts;  the handlebars are the only surviving component that haven’t broken and needed replacing*.  Although I thoroughly enjoy (albeit somewhat masochistically) the never-ending task of repairing my bike, I also dream of a far-off day where I’ll simply be able to ride it.  As Jerome K Jerome astutely wrote in ‘Three Men on the Bummel’ in 1900, “There are two ways you can get exercise out of a bicycle:  you can ‘overhaul’ it, or you can ride it…  The mistake some people make is in thinking you can get both forms of sport out of the same machine”. 

I enquired about frame sizes.  I explained to the man in the shop that I have relatively long legs compared to the overall height of my body.  This means that if that an average bike is adjusted to accommodate the length of my legs, I have to lean uncomfortably far forward to reach the handlebars.  So, I asked if they had any bikes with a compact geometry – ie which are comparatively tall compared to their length.

I asked about track bikes, which match this description.  In one Whitechapel bike shop, I had previously been told that a track frame wouldn’t help me, as they’re shaped to tip down towards the front (I think this claim is spurious), thus still putting strain on your arms, shoulders and back, and not solving my initial problem. 

Conversely, I was told at yesterday’s shop that, yes, a track frame was exactly what I was looking for.  He proceeded to show me a model he said was ‘based on’ track bikes, which he said was popular with people wanting a combination of courier chic (ie track bikes) with retro chic (ie road frames).  He went on to say that its ‘track bike’ attributes were that it was fixed-gear, while its ‘road bike’ features included… a frame that was longer than it is high.  In short, the exact opposite of what I had asked for. 

After about 15 minutes, I had established that all their road bikes were assembled according to the same height / length ratio.  This meant that bikes that were the right height were too long, while bikes that were the right length were not tall enough.  [At this point in the story, you need to know that I’m a man.]

Just as I was about to give up, the salesman casually mentioned, “The only other bikes we have in stock are these women’s bikes, which are designed to be slightly compact, so that they’re relatively tall compared to their length.” 

Given that this was what we had been discussing for the last 15 minutes, I was somewhat surprised that this was the first time he had mentioned it.  But, having raised the option of women’s bikes, he was rather disturbed when I suggested that I might try out one of the women’s bikes, and immediately tried to put me off the idea. 

He told me with a dismissive and vaguely disgusted expression that most women’s bikes come in pink, or have butterflies painted on them.  I replied that all the ones in the shop were either blue and white, or red and white.  In fact, they looked identical to the men’s bikes, and I’d never have known that they were designed specifically for women unless he had told me.  He shrugged. 

I can understand that it may not be commercially viable for a shop to stock frames that suit every possible variation of body size and shape, and why bike manufacturers and retailers would sell frames to fit an ‘average’ size and shape.  I also accept that men and women have different average body sizes and shapes. 

But I struggle to believe (correct me if I’m wrong) that the ratio of body-height vs limb-length is gender-specific.  Even if it were, it goes without saying that it makes no sense that this should prevent me from riding a women’s bike.  Why do we need separately marketed frames for men and women, given that they appear identical?  (At least to us mortals who don’t work in bikeshops?)

*****

The shopkeeper responded to my request to ride a red bike by absurdly invoking a phantom butterfly-adorned counterpart.  This comment arose not from the reality of the situation, but from a need to construct (or rather reproduce) socialised differences between genders, particularly through the marketing of gendered consumer goods.  Yet the patently absurd logic that yielded the shopkeeper’s ‘red vs butterflies’ comment is precisely the same as that which is deployed to re-invent divisions between genders every day – not based on physical necessity, but on cultural habit. 

*  Footnote:  I’m not exaggerating when I say that all the components on my bike, other the handlebars, have broken and needed replacing isn’t an exaggeration:   either in terms of the fact that I really have replaced said components, or the fact that I did so because each part broke – as opposed to hipster bike-upgrade vanity.